Art Direction, Branding, Packaging
Cup of Joy is one of the very first third wave coffee shops located in Istanbul, Turkey. They also serve high quality tea blends. By focusing on good quality and sincerity, Cup of Joy is able to deliver artisan coffee that not only tastes good but also truly makes a contrast.
Our aim was to create a stylish, strong identity and packaging design. We used kraft paper along with blind embossing. For the cups we combined a bold red colour with gold foil and stickers, which help them to stand out.
With the identity and the packaging design, we were also responsible for their menu and website design.
The menu is awarded at 36th GMK, Turkish Society of Graphic Design, in 2017, in the category of menu design.