Art Direction, Branding, Packaging, Digital
Alegria is a new boutique perfume brand produced in Istanbul.
Our starting point was sacred geometry with a main focus on a luminous, sophisticated, infinite, joyful and magical world. We combined a soft palette with gold emboss and grenadine red, which is the main ingredient of XVII. Alegria XVII is planned to be the first perfume of the series, other perfumes of the series will be designed accordingly. Together with the packaging design, we were responsible of the branding and website design.